Lil B, self-proclaimed Based God and front man for The Pack, is practically a cyborg, or a pop-culture entity that exists both in the flesh and inside the computer. His feverish borderline-manic devotion to posting on Twitter, MySpace, and YouTube 20 hours a day has not only made him a subject for journalists to ponder—21-year-old Brandon McCartney also being analyzed and lectured about at UC Berkeley.