The luminous folks at Mission Mission have unwittingly sparked an effort to save the eye-catching Discolandia sign on 24th Street. "Not that I ever went in there or anything, but I think we can all agree, whatever happens, the next tenant better not even think about touching the signage," exclaimed editor Allan Hough. "How do we get it on some kind of registry of historic stuff?"

UC Berkeley's Mission Local found out just how. Said signage, it seems, "represents a Mission that is disappearing — one where people actually bought records from stores like Discolandia, and where 24th Street 'was practical for the blue collar community.' "