Mad Men, it's a good show. No, a great show. Quality TV Programming, if you will. It's the kind of show certain viewers turn on their TV to watch, then turn off their TV once it's done. It's the kind of show enjoyed by people who insist on enjoying the Sunday paper over morning coffee. It's the kind of show people sandwich in between Twin Peaks and The Sopranos on their carefully crafted Facebook profiles. So, it only makes sense that the (highly depressing) AMC drama would receive attention from UC Berkeley, the Bay Area's equally acclaimed institution of higher learning.
According to The Chronicle, "The cult hit is the subject of a new course on campus exploring the lives of the show's cocktail-swilling, social-climbing advertising executives on New York's Madison Avenue." Part of the school's DeCal program, a student-run education undertaking that allows students to create and facilitate their own classes on a variety of often unconventional subjects," the course pairs episodes of Mad Men with important yet arid works like Betty Friedan's The Feminine Mystique and such.