Afternoon Palate Cleanser: Old Spice Guy Responds to Tweets

As far as web-related brand-extension exercises go, we're fans of the latest stunt by Old Spice, in which their hyper-masculine and hilarious mascot, now known as The Old Spice Guy, is responding to various Twitterers who mention Old Spice via YouTube videos, fully in character. And as one commenter points out, he forgot about the other 1% of his body that's made of diamonds. [via Laughing Squid]