Ta-da. Here it is, folks, Steve Jobs just announced the new iPhone, which isn't called the iPhone 4g. Nope. It's called iPhone HD! The iPhone 4

What's it got? (Well, you already know, more or less. Anyway.) According to Steve Jobs, the new generation iPhone boasts 100 new features, a 24% thinner frame than 3GS, a front-facing camera, LED flash on the back, and more.

Update: Oh crud! We fell for the hoax! Anyway: oops. But! Jobs did announce the iPhone today. MacWorld has the coverage you're craving. Check out their liveblogging of today's big announcement.