The Bay Area News Project, that much ballyhooed journalism project of awe and mystery, is noted for two things thus far: convincing themselves and other journalists that it could be the second coming of Christ brandishing a laptop (which, if it works, could be the case) and throwing a noted meet-the-new-editor party with no content. (If you recall, this was a feat similarly accomplished on an equally impressive scale by Real Housewives of Atlanta's Sheree Whitfield, who threw herself a massive launch party for her "She by Sherree" clothing line, minus any designs.)

Now, after a healthy amount of publicity on the project that has yet to hire any reporters, they've finally came up with a name: The Bay Citizen. Yes, we're sure Jim Herd of SF Citizen is scratching his head, but--at last--they've branded themselves. We're a bit surprised it merits an article in the esteemed SF Biz Times -- though, they call it "Bay Area Citizen" -- but there you have it.

Needless to say, we're very much looking forward to Jonathan Weber's Bay Citizen adding a unique voice to online chatter.