Google's 'Nexus One' Phone

by Amy Crocker

Google will market its own cellphone as early as next year, according to the Wall Street Journal. This phone, called Nexus One, will be sold without a connection to a wireless carrier. Consumers, at least initially, will buy wireless service separately. Google will instead likely promote the use of Google Voice, a call-routing service, and Gizmo5, a recently purchased start-up that lets users make Internet calls from cellphones.

This move further puts Google into direction competition with Apple and brings the world one step closer to a bay area battle of Middle Earth proportions.