In today's installment of "No One Cares About This Story, So Shut Up and Do Your Job, Journalists," artisan newspaper publication The New York Times -- which is having its own economic problems -- talks about SF Chronicle's demise. Among other things, it informs the public that the Hearst publication is not a serious newspaper, one that "more closely mirrored the city’s irreverent, politically liberal outlook."

Sigh.

In further NYT-writing-about-SF fashion, the article prattles on about Armistead Maupin, literate ilk, SF's "rich history," eccentricity, iPhones, and Allan Ginsberg's Howl. A loaf of sourdough bread, it seems, could not be reached for comment.

The article also brings up the "philanthropic push to rescue Chronicle." That is to say, the idea of turning the Chron into a nonprofit entity (an official nonprofit, that is) is being tossed about. Ouch.

There was some sort of meeting that week involving San Francisco financier Warren Hellman, local powerbrokers, Mayor Gavin Newsom, Robert Rosenthal (executive director of the Center for Investigative Reporting in Berkeley), Steve Falk, Farallon Capital executive Margaret Sullivan, and bushels of former J-schoolers. The idea is to turn the pub "into a nonprofit or into what's known as an L3C, a low-profit limited liability company whose main role is helping society rather than making money." [inset your own obvious SF-Chronicle-hasn't-been-making-money-in-eons joke here.]