Exploring San Francisco through the lens of city blocks, Blocker is a regular series by Charles Hodgkins. Look for it on SFist every other Wednesday, before the lunching hour.
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Blocker, No. 37: Serrano Dr. in Parkmerced
Every now and again, we’ll hear a resident of one of San Francisco’s older, more visitor-visible neighborhoods dismiss the western side of town in one fell swoop, and fog often doesn’t even come into play. Is that even San Francisco out there?, the statement often riffs atonally; common targets are the Richmond, Sunset, and/or Parkside.
Rarely is Parkmerced whirled into west San Francisco’s pooh-pooh (quite different from “poo poo”) stew. Before its come-live-here advertising campaign carpet-bombed a great percentage of MUNI vessels the last couple years, Parkmerced was one of the city’s lowest-profile neighborhoods. Maybe it still is. One thing’s certain: It stands alone within San Francisco, and not just geographically.