This is possibly the most ballsy example of reverse-psychology advertising we've ever seen. (With the possible exception of their "memento mori, Vawanda" campaign a few months ago.) You've got a rolling billboard at your disposal and you want to get the word out about your impending release, so what do you do? You blast your customers with the message that . Genius!

And let's say, hypothetically, that someday there actually is some kind of working system called TransLink. Do you think Muni will take down the posters? As we've seen, they have a bit of a problem with posters that are waaaaay out-of-date. Another jorb well done, Muni! We wonder if anyone actually paid to have those posters put up. Other than, you know, all of us.

they can't have it