Once again proving that the Beard might just be the coolest person on the planet, Deadspin tips us off that Baron Davis has filmed a commercial for Reebok consisting of him riding around on roller skates to the music of New Edition's "Cool it Now."

It even comes with it's own "Making of" video as the director, Emmanuelle Chriqui (Eric's ex on "Entourage"), explains her motivation in shooting the video. Comes complete with Baron trying on different possible costumes. Check out the one as a Rastafarian Flavor Flav!.