Compared to the same time last year, this week BART saw a 20% jump in riders traveling to SFO during the Christmas week. How was this done? Well, according to reports, the dramatic increase was partly due to a "Kids Ride Free" promotion, which exposed itself to an unsuspecting public on 12/22. (Thankfully, we missed this promotion by one day. Lucky us. But tell us, was there an inordinate amount of little people on the trains last Saturday?)
That said, good for BART. While SFist loves to keep Bay Area Rapid Transit on its toes - because, really, someone needs to do it - we giddily applaud the continued success of BART's seamless SFO extension. And, please, warn us the next time you have another "Kids Ride Free" promotion. Not that we don't love children, but ... shudder.