Just similar in design to speed dating but specifically designed for the cell phone, Crush or Flush™ displays a picture and personal descriptors (tags) for each person that you can peruse with just the click of a button. If you like them, and think they’re HOT, you “Crush” ‘em. If not… well… “Flush”ed down the porcelain God they go! Ok, it’s not that dramatic (you actually never know if you are flushed or not,) but you get the gist.
We were lucky enough to speak with Josh Levine, the VP of Marketing for Icebreaker, the company producing this ingenious new mobile dating service and he provided us with a bit more color and detail about just how Crush or Flush™ works.
“Crush or Flush brings back the spontaneity and romance of flirting,” explains Levine. “You don't have to be tied to your computer and play the e-mail tag game since your cell phone is always with you and always on.” Good point. Also, he stressed the importance that Crush or Flush was built FOR the cell phone, not for a website so all Crushin’ and Flushin’ can be done with just the click of one button.
By Jenna G., contributing