Okay, so Burger King has introduced this new coffee, B.K. Joe, available in regular, decaf, and (wait for it . . .) TURBO ("40 percent more caffeine!"*).
*
A lot of places hope to lure in customers with good coffee as a draw to buy other products. McDonald's, for instance, is doing something similar, but using New England as the test market, so we can't really check that out yet (using fair trade, organic coffee and hyping the quality, not the power, which seems like a better idea to us). Specialty's, though, is now carrying Intelligentsia coffee, a pretty well-known brand out of Chicago that's apparently well-liked amongst coffee snobs. We, in fact, were excited to hear this; Specialty's old coffee . . . well, let's just say your Trimethyldioxypurist's cheapness is well known, yet even he couldn't stomach Specialty's 50-cent-if-you-bring-your-own-cup deal back when he used to work near the Montgomery Station location.
We went back to that location, the first time in a few years. They no longer had those delicious cookies with the dried fruit in them (admittedly, we were the only person that we knew who loved them), but the new coffee, in fact, was heads above what we remember. Not as cheap. But man, it was pretty good. And we bought two (non-dried-fruit-laden, damnit) cookies, which anecdotally says to us that the presence of better coffee should work at the Specialty's chain. So -- how 'bout "The King?"
