Our guardian angel (not the kind with the beret) Jen sent us a link (free registration required) to our new favorite commercial, "A Street Car Named Dockers".
We don't necessarily consider ourselvespart of the Dockers target audience. Their web site sure is nice and all that, but they're...Dockers. It's just not the kind of clothing that fits into our raging rock and roll lifestyle.
But this commercial makes us reconsider that stance. A man and woman catch sight on one another on passing F Market streetcars (was one of them coming from or on their way to Hooters?), and both leap off their respective cars in an effort to get on the other's train.
Adding an element of San Francisco reality, the Muni driver won't let them on though the cars remain at a standstill. But all is not lost! As the streetcars pull away, both man and woman discover that the other is standing on opposite sides of the tracks -- an unmissed connection.
Sure, it's sappy. Sure, we've seen this "passing trains" trope in other commercials. Sure, it's for freakin' Dockers. But somehow, we don't care! As the camera pans back to show the gleaming Embarcadero and Bay Bridge, we were reminded (yet again) of what a gorgeous city we live in. The underrated beauty of the Bay Bridge, those cool streetcars, and a sunny day in San Francisco -- we want to shove this commercial in the face of every studio wonk that claims Vancouver can pass for San Francisco. Not so, buddy. Not so.
See the commercial from multiple angles here, , Dockers will give you a TiVo here, can you preach in Dockers?