On our way up Mission Street to the Metreon on Saturday, we saw a billboard that incited our curiousity. It showed a kitten peeking out of a cage and reads, "10 out of 10 Cats Prefer NOT to Be Tortured by Iams. Stop Iams’ Cruel Experiments on Cats and Dogs."

"What's this?" we wondered, as we had just purchased our first-ever bag of Iams for our feline companions at Target, as the San Francisco SPCA hospital was temporarily out of the prescription kibble we ordinarily buy.