SFist coverage

transportation network company

Latest reporting, analysis, and stories from SFist.

Latest stories

Reporting from across San Francisco and the Bay Area.

Uber Tests Color-Coded Windshield Bars To Help You Get In The Right Stranger's Car

Are you my Uber? The technology company (often mistaken for a transportation company) is no stranger to this confusion. As their service grows, and grows and grows, Uber realizes that users in busy