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Fresh and Easy

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Reporting from across San Francisco and the Bay Area.

Fresh & Easy Opens Today in the Bayview, Will Give Away Free Stuff

Today, a new grocery store blooms in a neighborhood that's been known as a 'food desert" for at least two decades. Fresh & Easy opens today at the 5800

SF News

Fresh & Easy Stop Being Polite, Starts Getting Real

Ariel Dovas of Mission Mission draws your attention to Fresh & Easy's mean-spirited (yet accurate) billboard at 16th and South Van Ness. Brrr. Fresh & Easy will open new locations

SF News

Vallejo Would Like to Use Alcohol as a Lifeline

Part of the Tesco chain of grocery stores (currently in Southern California, Arizona and Nevada), Fresh & Easy will be opening a total of 3 locations in a city of 130,000 people.