For all those who don't read tech blogs (or SFist) and have missed the news about the mail-order meal-replacement non-food known as Soylent, you may have your first introduction to the stuff via the cleanly designed bottles of their coffee drinks sitting side by side with bottled Frappuccinos at 7-Eleven. As Consumerist reports, three Soylent Cafe flavors are rolling out into 7-11 stores as part of an "unspecified retail distribution plan." Those flavors, claiming to give you both a boost of caffeine and 20 percent of your daily nutrition, are Coffiest, Vanilla, and Chai.
“We are thrilled to be working alongside the talented 7-Eleven team and look forward to building our retail presence nationwide," said Soylent founder Rob Rhinehart in a statement. "It is exciting that the demand for our breakthrough line of drinkable meals has moved beyond e-commerce."
As Fortune reports, though, the rollout isn't nationwide just yet. The deal only involves 18 7-Eleven stores around Los Angeles.
The company first launched the coffee-and-protein version of their beverage in 2016, dubbed Coffiest. The ad copy: "Don't skip breakfast, sip Coffiest: a balanced breakfast and your morning coffee in one convenient bottle."
This was shortly before reports in October of last year that Soylent meal bars were causing vomiting and diarrhea in consumers, followed by reports that Soylent powder was also sickening people. The company blamed some bad algal flour for the problem, and ceased using that in their products.