When it comes to online dating, your average 20- or 30-something has a lot of options. Think Tinder, OKCupid, or Grindr to only name a few. The prevalence and variety of dating apps, however, can make it hard to know just exactly which one is right for you (economists refer to this as the "paradox of choice"). Thankfully, the good people at Priceonomics have come to the rescue, helping you decide which dating app to use by collating data like an app's number of users, frequency of use, age of users, and, of course, the gender split of various online dating options.
Some of the information, say for example that Tinder is the most popular of the apps surveyed or that almost 50 percent of Christen Mingle users are over the age of 50, is not that surprising. However, the fact that the average Happn user engages with the app 10 times per day might help inform your app choice when trying to find a date quickly.
The study also reveals regional differences: Grindr, which has a predominantly gay user base, is popular on the West Coast and in the South, while Bumble, which only allows women to initiate chats, is big on the East Coast. However, we both know you're not reading this to figure out the regional distribution of dating app use — you want to know what app is right for you. Well, understanding that no one but you can truly answer that question, Priceonomics takes a stab at it anyway.
"Straight men may want to check out Coffee Meets Bagel, while straight women can confidently choose between a number of apps where the gender ratio is favorable," explains the study, noting that CMB has the highest percentage of female users (other, interestingly, than Christian Mingle). "Bumble is a hub for twentysomethings," it continues, "while Match has the most users in their fifties."
There you go. Now, as to how you should use the apps? Our handy Tinder primer might help with that.
Related: Eff-ing In SF, Vol. 7: How Do Dating Apps Make Money?