"Hi, I'm looking for a $15,000, 24-karat gold massager," I asked an attendant at the Union Square pop-up shop for Gwyneth Paltrow's lifestyle brand Goop.


Cutting me off before I could mansplain what I meant by a "massager," she told me that she was familiar with the item. It was, however, not in the store.

Goop's pop up "MRKT," which is on Maiden Lane inside an incredible Frank Lloyd Wright building, showcases "local products" only. Ms. Paltrow's seeming massager of choice, endorsed here, is from Swedish company Lelo, in case you wanted to know.


Goop, a vendor of expensive, outlandish items from clothing to snake oils and unguents (e.g. this "aphrodisiac warming potion" called Sex Dust), sells some things only through its online shop, and doesn't sell everything it endorses. While the attendant's familiarity with the sex toy I asked for seemed to indicate that Goop does have it in stock somewhere, the knowledge might also have come from its general notoriety. I mean, how could you not talk about a 24-karat gold vibrating dildo?


Anyway, I'm still hopeful. I'll come back in to check for it soon, because it never hurts to ask.

Caleb Pershan/SFist