Nothing about the rollout of Kanye West's latest musical opus, a gospel god dream called The Life Of Pablo, was easy to follow.
West changed release dates, track listings, even the album's title, right down to the wire (which I guess he also moved around, or ignored completely). At one point during the album's release, the artist was selling the tracks on his own website — then he pivoted, took those down, and appeared to claim his self-proclaimed masterpiece would only be available on Jay Z's streaming platform, Tidal. (Remember his cries of poverty and that SNL meltdown that weekend? Yeah.)
So, in order to listen to the much-awaited TLOP, I and many others subscribed to that service. I can say I had no intention of doing it otherwise. Yeezy made me.
And then, weeks later, the album appeared on other streaming services, such as Spotify. Subsequently I, and I would imagine others, quickly deleted my/their Tidal account(s). Well, the AP now reports, via KQED that one former fan isn't taking the misdirection lightly.
Justin Baker-Rhett has filed a class action lawsuit in US District Court in San Francisco alleging that West's promise to release his album exclusively with Tidal was fraudulent. The suit also names Jay Z.
The influx of subscribers and their personal information could have been worth as much $84 million dollars to Tidal, the filings contend. By their estimation, two million additional users flocked to the service for the album.
"If they can mark an album as an exclusive, they can generate a lot of interest,” Jay Edelson, founder of the consumer tech privacy law firm representing the plaintiff told Quartz. “In this case, we had an artist who wanted it both ways—he wanted to force customers to use one platform where he was a part owner, but also didn’t want to lose out on sales [from other platforms].”
But Quartz appears skeptical. "Given the availability of music via a plethora of digital avenues," they write,"it’s difficult for streaming services to claim anything is exclusive in the traditional sense of the word."
The lawsuit even makes reference to Mr. West's notorious personal Twitter account, where he wrote, "My album will never never be on Apple. And it will never be for sale You can only get it on Tidal.” Right. He wrote that. But this is Kanye. Will we sue him if he doesn't run for president, an undertaking he's also verbally committed himself to?
Personally, I'm just glad Kanye released the album at all. It did seem pretty unlikely for a while there.
Previously: Kanye West Says He's $53 Million In Debt, Asks Zuckerberg For $1 Billion