2121 Webster Street was once, as Curbed observes, a dentist’s school. We all have humble beginnings, but you won't hear much about those on the website of developers Trumark Urban, who converted the building to 76 "jewel box residences" they've dubbed "The Pacific."

No, there wasn't room on the sleek website for The Pacific amidst the photos and unapologetic purple prose. But, best of all, check out the video. Sorry, sorry, "film."

We've transcribed it in full, and darling, I do say it's a tour de force. My goodness. It's as if the words were diamonds carefully inlaid into sentences.


Dylan Thomas wrote, "You wouldn't think such a place as San Francisco could exist. The wonderful sunlight here, the great bridges, the Pacific at your shoes." Nowhere is this more true than Pacific Heights.

It is the kind of inimitable place that invites you to stay for generations because it would be impossible to do better. In the years after 1906 many of San Francisco's wealthiest residents ascended the pinnacles of Pacific Heights, transforming it into one of the finest geographic pedigrees imaginable.

Today, the median price for a single family home exceeds 10.25 million dollars, which would make Pacific Heights the most expensive place to live in the U.S., if it had its own zip code. And 2121 Webster, The Pacific will sit at the center of this coveted enclave.

As the city expands, awash in a tech fueled, gold rush gigantic residential towers packed with platinum level comforts are popping up like wildflowers, compressing as much luxury as possible into the smallest living spaces imaginable

The Pacific, however offers a dramatic departure. There is nothing else like it in San Francisco. In London, or Paris, perhaps — there you may find buildings of this level of quality and grandeur on the most desirable blocks polished like architectural gems.

Here it is a rare exception, bucking the trend to tear down the old structure and maximize the number of units. Instead, the Pacific is designed with a single constraint: To create 76 impeccable jewel box residences, each beginning with unobstructed floor plates, generous square footage, soaring ceiling heights, and oversized windows. Or, as they say in the design world, good bones.

Throughout, the interiors are appointed with the world's finest finishes, selected to rival the quality of those found in neighboring Gold Coast mansions. Although each residence creates an eloquent statement on its own, it is the array of luxurious private services and amenities that makes The Pacific extraordinary. A private valeted garage. A grand lobby with concierge services. A fully appointed guest suite. A yoga garden and fitness studio. And a penthouse level observatory lounge with unparalleled views; views so spectacular it feels as if San Francisco is unfolding in front of your eyes; views of clouds, dancing like a private ballet in the sky.

It may not make sense to focus on quality rather than quantity, or to forego efficiencies of scale to incorporate every high rise luxury into a boutique collection of 76 jewelbox residences. But we've done just that. why? Because real beauty, the lasting kind, defies expectations, setting The Pacific in a class of its own.

I want to luxuriate in this copy. I want to bathe in it. I would be honored to drown in it.

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