As part of a week-long series of events meant to co-promote the company next to Super Bowl 50, San Francisco-based Uber will deliver you to 49er football legend Joe Montana for a game of flag football. Seriously.
The promotion, which takes place this morning and follows other Uber marketing gimmicks like when they delivered kittens for cuddling or offered rides in a Delorean, throws in Trent Dilfer because why not.
Let the countdown begin. In one hour, you can request an on-demand flag football game with me through @Uber_SF!— Joseph Montana (@JoeMontana) February 2, 2016
"Demand will be high, so keep trying if you don’t score the first time!," the marketing copy reads. "Request the QB LEGENDS icon in the app starting at 9:30am. If you successfully request, your driver will pick you up and take you to the game."
And while we guess it makes sense for the life-long Niner fan, we're a little curious as to what, other than money, could possibly be in this for Montana. Is he that hard up for cash?
Basically, what we're wondering is: Should we be worried about you, Joe? Is everything OK?