Well, now all that's left to do is make coffee. All day. pic.twitter.com/SLbik1O0ZS
— Blue Bottle Coffee (@bluebottleroast) February 6, 2015
Honoring the local customs of their new San Francisco import, Japanese coffee drinkers are waiting up to three-hour lines at Blue Bottle's Tokyo location, The Wall Street Journal reports. Though it's common practice in Japan for patrons to form long lines of their own, the latest queue on Blue Bottle's opening day is, in spirit, a Bay Area cultural export.
"We are sorry for keeping our customers waiting for such a long time," the store Tweeted, noting that those who arrived after 4 p.m. would be turned away. And according to Eater, bouquets of flowers and oddly enough a stroller were left near the line that wrapped around the outpost.
As Re/code reported last year, Blue Bottle has been getting in on the local investment craze, raising over $25 million on top of an initial $20 million in 2012. Well known backers include Morgan Stanley, Google Ventures, and Twitter and Medium co-founder Evan Williams. A second Tokyo Blue Bottle is already on its way.
James Freeman, Blue Bottle's founder, has remarked on the influence of Japanese coffee shops in his own practices. Some things, it would seem, are universal.
Today is the opening of Blue Bottle Tokyo. Thousands in line right now. Look at the madness: pic.twitter.com/GGF1rpXJ23
— Drift (@DriftNY) February 6, 2015