Though the host committee for Super Bowl 50 has touted $40 million in private gifts to support the event, none of that money will go to pay San Francisco's costs as (ostensible) hosts of the event.
Though the Roman numeral-less Super Bowl 50 will be held in the new Levi's Stadium in Santa Clara, it's still expected to attract one million visitors to San Francisco for events leading up to the February 7, 2016 game.
At a press event last week, SF Mayor Ed Lee crowed about the city's preparations to host (if one can be described as a host when the actual event is 45 miles away? But we quibble!) the big game, saying that San Francisco "sent a team" to NY to pick up best practices from this year's Super Bowl.
Super Bowl 50 will be the "most exciting...and most philanthropic Super Bowl ever," Lee said, announcing that 25 percent of all money raised will be donated to to local nonprofits that support the environment, healthy lifestyles, and low-income children.
And that 25% won't be small potatoes. So far, the Super Bowl 50 host committee announced, $40 million dollars have been raised to back the game and festivities. According to host committee CEO Keith Bruce, there's no target fundraising goal, but that $40 million is a "solid start" 20 months ahead of kickoff.
But don't start spending that $40 million (less 25%, obviously) yet, San Francisco. According to Matier and Ross, none of that dough will go to our hosting expenses: costs like overtime for cops, firefighters, and Muni staffers, all of whom will be relied upon to protect and serve those one million visitors, rest squarely on our shoulders.
However, the Mayor says that hosting the major sporting event will bolster regional tourism and the local economy, with "hundreds of millions of dollars" expected to be to be spent at local businesses, restaurants, hotels and more.
"I expect every hotel from San Jose to Santa Clara to San Francisco to be filled," Lee said.
Sound familiar? Yes, we're talking about the America's Cup, which cost SF at least $5.5 million in taxpayer dollars, but dramatically missed the mark when it came to meeting expectations of economic activity.
But this time will be different! At least, that's what the mayor's office appears to be suggesting. "We know how to staff up and redeploy city resources in a very cost-effective manner," a spokesperson told Matier and Ross. One certainly hopes so.