Town Car drivers and cabbies alike hear the siren song of Uber calling their names. And why not? Uber drivers could make $550 in a day including fares. In an effort to get more people behind the wheel, the controversial rideshare company has reportedly pulled some "ballsy" moves to recruit driver over to cheaper UberX.

Ellen Huet of The Chronicle published a great piece surrounding that very topic. One story in particular involves a 50-year-old driver and a noteworthy pickup. In part, Huet reports:

"I was driving for Lyft in November when I picked up two attractive women," said the driver, who declined to give his name because he fears repercussions from the apps. "Like anybody, we started chatting, but they were sort of awkward. I knew something was up when they didn't tell me clearly where they wanted to go."

After a few minutes, the women dropped the pretense. They said they were from Uber and made a mouthwatering offer to switch to UberX: If he signed up for the service, Uber wouldn't skim its usual 15 percent off fares for the rest of the year. Plus, he could land a $500 bonus for picking up 20 passengers, and for simply checking out the company's headquarters he would receive a $50 gas card - and a free lunch.

"I got a big chuckle out of it," said the driver, who missed out on the goodies because he had already signed up for UberX the previous week. "How smart is that - recruiting drivers in their very own car?"

Uber's and Lyft's popularity also means that cab companies are taking a hit. And how. Read all about it here.