Updates from the front lines in the International War on Soda this week: although there was some concern that recent taxes levied on bottlers of sugary sodas in Mexico would lead to an influx of inferior, corn syrup-cut product from south of the border, the Associated Press is now reporting that Mexican bottling companies are assuring U.S. customers that the glass-bottle Cokes that make their way north will continue to use the same uncut product as before.
Arca Continental, the second largest Coca-Cola bottler in Latin America, said this week that the Coke in the glass bottles — "Coca-Cola Nostalgia," in marketing speak — will continue to use 100% cane sugar like the label says. That is assuming you actually believe the label. As we pointed out earlier this week, a 2010 study at USC's School of Medicine found exactly zero sucrose in a bottle of coke purchased in East LA. The bottles that stay in Latin America already use a mix of cane sugar and corn syrup anyway.
Now that the pure cane stuff is free to pass between borders, the only remaining barrier in the War on Soda is that impending Soda Tax in San Francisco. If Fog City falls, so will the rest of the country.
Previously: International War On Soda Could Ruin Mexican Cokes Too
Here Comes San Francisco's Soda Tax
[AP]