While some might argue that the modern design doesn't necessarily match the building, we are swooning over Twitter's new signage outside their headquarters. You like? Well, we do. So sleek, so fresh, so lowercase.

Doug Bowman, creative director at Twitter, says of the new sign, "The new @twitter HQ sign is an homage to the civic importance of its predecessor." Indeed. Twitter, if you recall, moved from SoMa to MidMarket last year taking over the old SF Mart spot.

To check out the sign yourself, head over to 1355 Market (at Ninth).

[h/t Kevin Montgomery]