Today's mildly anticipated iPhone and iOS7 announcement from Apple met expectations and rumors swirling around the Internet over the past few months. CEO Tim Cook and his gang revealed the iOS 7, iPhone 5C, and the iPhone 5S. Here, with the help of Macworld's live blog, are some of the new features that rabid Apple zealots can expect to change their lives for a solid hour or so.

iOS 7

According to Apple, "downloading iOS 7 is like getting an all-new device, one that's so much more useful and elegant." It will be available for free on September 18 for iPhone 4 and later, iPad 2 and later, and fifth-generation iPod touch. It also comes with a new "high-quality" female voice and male voice. The new design is pretty nifty, too. More.

iPhone 5C

Apple Senior Vice President of Design Jony Ive says the new iPhone 5C is "beautifully, apologetically plastic" with a glass front, going on to point out that its "multiple parts have been reduced to a single polycarbonate component whose surface is continuous." Colors come available in green, red, white, blue, and yellow. The iPhone 5C boasts a 4-inch Retina display, integrated touch, full sRGB standard, and widescreen. Dan Moren of Macworld reports, "16GB configuration at $99 or 32GB at $199 (with two-year contract)."

The iPhone 5C pre-orders open on Friday, September 13. More.

iPhone 5S

Billed as "the most forward-thinking phone Apple has ever created," the new 5S comes in "silver, gold, and a new space gray." The next generation phone comes equipped with a brand new system-on-a-chip from Apple: A7. "First ever 64-bit smartphone." It also features Touch ID. Moren goes on to point out that "you can use your finger to authenticate into your Apple ID."

The 5S will run you 16GB at $199; 32GB at $299; and 64GB at $399, all of which require a two-year contract. Apple will start selling the iPhone 5s on Sept. 20, a week after they allow for iPhone 5C preorders. More.

What else?

Let's see. Tim Cook wore a well-tailored black shirt that fit him effortlessly. Also, per usual, Apple featured a closing musical act. This time they wrangled Elvis Costello for the gig. But not everyone was pleased to see their favorite singer of yore shill for the tech giant. For example:

[Macworld]
[CNET]
[AllThingsD]