In a deplorable move to hawk cheap dresses inspired by the likes of Kim Kardashian, online store Celeb Boutique seemingly takes advantage of "#Aurora," which trended on Twitter shortly after the "Dark Knight Rises" massacre in Aurora, Colorado that left 12 dead and 50 wounded. It's a pretty despicable move that has sparked furor from followers and over 1,500 angry retweets.

A few choice words for Celeb Boutique from one angry follower:


Celeb Boutique, which bills itself as "the online boutique loved by your fave celebs and your new addiction," has since pulled the offensive tweet and apologized.


We should point out that Celeb Boutique is not U.S.-based. They are headquartered in the UK. They have also since (rather painfully) explained what happened, saying, "Social media was totally UNAWARE of the situation and simply thought it was another trending topic - we have removed the very insensitive...tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused...this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation."

The unfortunate misstep brings to mind an equally ill-advised tweet from Kenneth Cole during the Cairo, Egypt riots in 2011. The shoemaker used the upheaval to sell their spring line shoes, tweeting, "Millions are in an uproar in #Cairo. Rumor is they heard our new spring collection in online..."