So, it's a PSA for the SPCA, but it's also meant to be a funny viral video. It's two San Franciscans, you see, engaging in a bit of San Frandlandia/Portlandia-style one-upsmanship ("I have bees, on my roof." "I've been recycling first-generation iPads."), until one of them whips out a feral cat trap. "You know what this is?" Anyway, it's probably meant to be more educational than funny...