The Guardian tried to tell us Oakland was cooler than San Francisco a few weeks ago, and now Fast Company is selling folks on the idea that Oakland is where it's at for starting a business too. They note the presence of thriving startups like Pandora and the proximity of engineering talent at UC Berkeley. And they note that the office market over there is a lot cheaper than over here, and it's currently ranked the seventh best office market in the country by Grubb & Ellis, and No. 3 for industrial space.
Also, Oakland's great for green tech, they're "the nation’s unofficial headquarters of the Occupy movement" (which may not be so great for business, actually), it has a "manageably hilly landscape" and what's this? "it's consistently 10 degrees hotter than San Francisco." We'd always heard it was more like five degrees, and we lived there for a couple of summers and it was pretty chilly, but whatever.