Earlier this month, we brought your attention to local ad agency Palmer Advertising's Craigslist ad. The advertisement seeking a print/web designer caused a stir since it mentioned that, however humorously intended, those diagnosed with bipolar disorder need not apply. It specifically stated, "The successful candidate will have ... Sanity. If you are a prima donna, bipolar, or require anger management, please go to a big agency where you can hide in the crowd."

However tongue-and-cheekily it meant to come off to potential candidates, it was not cool—especially when it comes to ADA laws and mental heath. But now the owner of said agency, Drew Palmer, has made remarkable amends.

First off, he made the following comment on SFist, apologizing for the remark.

This is Drew Palmer of Palmer Advertising. Your blog post was brought to my attention this morning. I am writing to sincerely apologize for the bullet point in the ad posted by Palmer. I certainly did not mean to offend anyone and the ad should not have been written and posted in this manner. Palmer does not discriminate against any one person for having disabilities and recognizes state laws regarding this subject. As soon as I read your sent email, the line was immediately deleted from the posting because you brought to my attention how people may take this, and it was wrong to write it. I hope all your readers can accept my apology.

Sincerely, Drew Palmer

Pretty cool. He could've lost his cool or, worse, been an outright dick about our post. He wasn't. Stand-up attitude, folks. Also of note? Chrisa Hickey, mental health blogger and parent of a teen with schizophrenia, wrote to SFist, saying:

When I heard about the Palmer Advertising Craigslist ad, I emailed Drew Palmer, owner of Palmer Advertising. We had a good email conversation - he seems very genuinely upset that this happened, and wants to make it right. When he asked me how he could, I suggested he reach out to NAMI San Francisco and offer his services in marketing and advertising, free of charge.

He instantly agreed and has reached out to their Executive Director. He wants to turn this negative into a positive.

I posted on my blog about our interaction, and I thought, you being local (I am from the Bay Area, but now reside in Chicago), you could help him connect to NAMI SF and be sure this comes to pass. I'm sure it will, if the right connection could be made, but it could use some coaxing!

Read all about Hickey's interaction here. (And, please, don't shun Palmer Advertising; they've done the right thing.)