Grindr, the wildly popular location app site for gay men, plans to go straight this week. What is Grindr, you ask? Created in 2009, Grindr uses GPS technology to find other gay men in the area, some as close as a few feet. Perfect if you find yourself in a bar, restaurant, shopping mall, Muni station, parking lot, gym, Bed Bath and Beyond, the Bay Bridge, Puerto Rico, Chez Panisse, a Baptist church revival, an airplane, or a sparsely gay-populated town. It has become a popular all over the world "with more than 2.6 million users in 192 countries including Iran, Iraq and even Sri Lanka."

Later this week, however, Grindr will release a version for straight users. The Daily Beast reports: "The company is launching a straight version this week (code name: Amicus) that will cater to heteros." By comparison, gay men have little issues hooking up at a moment's notice than straight or lesbian women. But Amicus should will prove interesting for those who want to get out of the house to meet a potential paramour rather than lurk all night on sites such as, say, OK Cupid or JDate.

"Facebook does a great job keeping you connected with people you already know," says 34 year-old Grindr CEO Joel Simkhai, “but how do you meet new people? How do you make new friendships?”

Look for it to go live later this week.