During this morning's session featuring News Corp. CEO and chairman Rupert Murdoch and his son James Murdoch, who are testifying in front of a British Parliamentary committee about the the scandalous phone-hacking scandal his now-closed tabloid, The News of the World, someone tried smacking the 80-year-old media mammoth with a shaving cream pie. While most of it happened just off-camera, you stil see a minor brouhaha erupt over the pie protest.

Before almost getting creamed, the 80-year-old father interrupted his son during testimony, saying, "I wanted to say one sentence: This is the most humble day of my life."

No kidding.

From the Guardian, here's how it went down:

5.01pm: Jane Martinson reports from the hearing: "He was sitting four rows back, calmly walked up with a plate of shaving foam - smacked it in Rupert's face - Wendi intervened." 4.59pm: Reports claim the assailant is a UK Uncut activist. 4.58pm: The BBC's Laura Kuenssberg thinks it's a bandage on the young man's face - Nick Robinson says it is shaving foam and the young man hit Rupert Murdoch with it. 4.57pm: The suspect looks like he has a substance like white paint on his face. My colleague Jackie Ashley tells Twitter: "Wendi [Murdoch's wife] can throw quite a punch." 4.56pm: The BBC says the young man has been handcuffed. Sky showed the footage again - it seemed to be an attack from Rupert Murdoch's left.

Someone named JonnieMarbles on Twitter has taken credit for the attack.

MP Louise Mensch (a chick lit scribe) had been questioning the Murdochs; when the session began again, reports Gothamist, "she called Rupert Murdoch brave for managing to continue to answer questions after the horrifying attack."

Video below:

And for further viewing pleasure (?), here's footage of the pie attacker's disastrous standup comedy routine.