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Mid-Market Beautification Continues with Removal of Old Navy "Supermodelquins"

Mid-Market Beautification Continues with Removal of Old Navy "Supermodelquins"

Good news for those of us creeped out by the horrifying, contorted faces of Old Navy's plasticene spokespeople: the boardwalk-themed clothing store has announced they're moving on to a more live person-focused ad campaign that has something to do with original music created to go along with the store's "original styles." So it will probably sound like coming of age at a Middle School in Ohio. Or picking up your kids from a Middle School in Ohio. We're not really sure what goes on in an Old Navy anymore.

Still, budget-minded shoppers should be advised - the supermodelquins, who are credited with pulling Old Navy out of a recession slump, may be sticking around to model clothing in stores.

[Ad Age]

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Mid-Market Beautification Continues with Removal of Old Navy "Supermodelquins"
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