After SFist readers unofficially declared "Not Smug, Just Better" the new motto of San Francisco, The Tenderloin Geographic Society revamped the original Seal of California to create a new Seal of San Francisco.
TTGS explains:
Hey guys, the new motto requires some new imagery. In this case, we’ve merged the Seal of California with something a bit more au courant, comprised of geographically motivated in-jokes that will be relevant for exactly the next month and a half. Please see the original and its symbolism here, it should help decode the symbolism of the new seal, but to start you off:Grizzly = SPCA mutt
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