After voting on a fresh, new motto for San Francisco, we have a winner:

Not Smug, Just Better

You like? We find it fitting on many levels.

"Not Smug, Just Better" (brought to us by commenter Frank) received 125 (38.23%) cotes of the vote, with "Back Door! BACK DOOR! Step Down! STEP DOWN!" (via ejcsanfran) coming in second place with 88 (26.91%) votes.