• What will it take to save mid-market? [SF Appeal, Curbed]
• Assistant switches from cranky Yahoo CEO for much cooler Twitter CEO. [Valleywag]
• Meet 11 fashion forward bloggers you might not know about yet. [7x7]
• Shrimp chips, anyone? [Sex Pigeon]
• Newsom's plan means service cuts. [SFBG]
• UC grads jailed in Iran call home. [Chronicle]
• New Scientific Unit May Be Named After Cal Professor. [Daily Cal]