by Ryan Robles
Look, a great outfit is a great outfit, we won’t argue with you. However, not many are aware that the real heart of a seamless look lies below the waist. I’m talking about your undergarments (Get your mind out of the gutter, some people might be trying to sleep there!) There is a significant difference in the way you move and feel when you know your underwear and socks rival the importance of what you’re wearing over it. Let’s face it, sooner or later those clothes are going to come off, and making a statement outside of your denim, trousers, etc. is sure way to send the message to your suitor that you care.
A few months ago we were told to keep our eyes peeled for PACT underwear, a local and sustainable underwear line soon-to-be made available online. PACT is the collaboration of Jason Kibbey and Jeff Denby, two business partners who met while at business school in Berkeley.
PACT’s eco-friendly undies are made of responsibly grown and manufactured organic cotton, transported in zero-waste packaging, and delivered with a minimized carbon footprint: demonstrating the company’s ongoing commitment to style, sustainability, and social consciousness. What’s even cooler is that PACT sets up strategic licensing and revenue-sharing partnerships with several like-minded non-profits, including 826 Valencia, ForestEthics, and Oceana. The mission of each partner organization inspires prints created by internationally recognized designers, led by Yves Behar of fuseproject. When was the last time your underwear made a positive change in the world?
We talked to PACT the other day, who a told us a little about sustainability, working in the Bay Area, and living a life of underwear.