Unauthorized Trader Joe's Commercial

Forgive us if you're one of the almost 500,000 who've seen it already... we hadn't, and it was shot in our very own Trader Joe's on Masonic on some guy's Palm Treo. It's a cute little ditty set to the tune of Jobim's "Waters of March," and we especially like the references to the over-small parking lot and the "twelve kinds of of soy milk that all taste the same." But what's that about "a snort, a sniff..."? Is TJ's selling cocaine now?