We guess this gets filed under KFC-like re-brandings without totally throwing out the company name, but Radio Shack want us to start calling it "The Shack" while still holding onto that R-inside-a-circle logo of theirs. They're doing a kickoff event, or something, using two "fourteen-foot-tall laptops"--one in Times Square in New York and one in Justin Herman Plaza here in SF--on Thursday morning in which they'll be streaming live webcam images back and forth. Also, they promise "contests, bands, etc." No word on who these bands might be.

Also no word on who these "friends" are that the new campaign names... "Our friends call us The Shack." Say what? We'll update you as we learn more, or maybe we'll even show you some pictures of this dorkfest as they arrive.