New Real Estate Map Adds New Neighborhood Names to SF

Real estate agents have always reveled in transforming a neighborhood, or a sub-section of a shitty neighborhood, through the kind of re-branding that turns a place like Hell's Kitchen in NYC into Midtown West. Well, the San Francisco Association of Realtors are releasing their latest map, which is going to affect the official listing location of every property in town, and it includes such creative renamings as Barbary Coast for the Financial District, and NoPa for that section of the Western Addition that's home to a certain popular restaurant. Apparently the realtors stopped short of including TenderNob, because we all know that's kind of bullshit (and there's so few for-sale properties there that the real estate people don't give a shit). Says Matthew Borland, the agent leading the remapping, "the changes had to reflect a true change and feel of the fabric of a neighborhood."

But if we just keep making up new neighborhoods every few years, doesn't it turn every city into a living mash-up of euphemisms? Anyhow, try out the interactive map on SFGate to figure out where you now live.