Sure, it's a commercial, and there are those of you we know will be all "boo commerce/capitalism/consumption!" (shouldn't you be at Burning Man, hippie? Aw, we kid!) , but, damn, we still think local ad agency Cutwater did a bang-up job convincing this correspondent that local (for now...) company Levi Strauss & Co will do more to make us beautiful than a full fleet of stylists.

God, why are we being so defensive? This correspondent just thinks it's a neat commercial from two groups of local folks, and wanted to share it with y'all. C'est tout.