We're guessing it was for a commercial of some sort. They filmed a Quaker Oats commercial from the roof of our apartment building a month or two ago, and there were as many people, equipment, and cables stuffed into our lobby that afternoon as we've seen during feature film shoots around town.
Anyone got any info? Update: it's probably for a Milagro Tequila commercial. We thought "milagro" was a Hollywood code word or something.
Photos taken by the author