Southwest has gone a little nuts about the news themselves -- are you also getting emails where they're giving you triple Rapid Rewards credit if you book a ticket online out of any Bay Area airport, or this fly three trips from SFO to LA or Las Vegas and get a free ticket? these crazy fares! $39 to San Diego? Are they worried people aren't going to fly Southwest or something? So not a threat -- have you seen those lines in Oakland??

So it sounds like Oakland's going to stay the main hub, but if you're flying to SoCal or Chicago, you've got a Southwest SFO option. SFO flyers, (ding!) You are now free to move about the country. (We always really liked that advertising tagline.)