-- Tzssss: Golden Gate Bridge gets branded. (They won't really have billboards on the bridge, but who would want to see tasty Pizza Rolls high above, or why Sally Field stays so ramrod straight?) [Chron]

-- Castro is now dead, says Perez. No, not the Castro. Although that neighborhood [insert your own joke here]. [SFBG, via PH]

-- Man killed by J-Church on Thursday identified as John O'Neill, 47. RIP, dude. [Chron]

-- What will progressives do about the mayoral race? Aside from not winning it, that is? [BeyondChron]

-- George Hotz tweaked his iPhone so that it connects to T-Mobile. George, you rule! Also: help! T-Moblie's current BlackBerry selection bites. [SJ Merc]

-- Lonnie Holmes wants affordable housing built in the Presidio. Oh, heavens, no! Someone, quick, go get the smelling salts. [Left In SF]

-- With excitement running through everyone's veins, today was Bonds' Day. [Chron]

-- Excellence in public transit: MUNI train catches fire, BART delays. [SFMTA]