In a move sure to shock the world of San Francisco advertising, Frank Chu has left his current sponsor, Barbary Coast Consulting for Adidas. Yep, first there was Mars Blackmon, then L'il Penny, and now Frank. The advertiser, an Adidas store that's advertising a new shoe (we'd say who they were, but then we would be playing into their little hands), bought exclusive advertising rites to the sign and also gave Frank some new sneaks. No word as to whether the sneakers he got were black and blue for when he likes to chill or yellow and green for when it's time to get ill. SFist thinks it's great that Frank is selling only exclusive sponsorships as it shows that members of the Zegnatronic Society have real integrity. We'd hate to see Frank walking around looking like one of those NASCAR drivers with logos on every inch of his well-worn suit.

SFist wonders, however, if this is the start of something new. Shoe commercials? A shoe named after him (Air Chu?). Hell, Kobe has an Adidas shoe named after him and he blew up the Lakers. Even Frank knows you can't win without Shaq Diesel.