Zazzle. You can't say the name without feeling and sounding like a drunk cartoon character. Zazzle, a website located in Redwood City that sells items like custom t-shirts, postage stamps, iPhone cases, and a whole new line of Bay to Breakers shwag, has signed on to be the shiny, new sponsor of Bay to Breakers for at least two years.

This is a smart move, considering Bay to Breakers' 100-year anniversary is this year. Zazzle's name and products will get national exposure, and their logo will appear on the backs of countless drunk cartoon characters for years to come. Zazzle.

[Chronicle]

-- Giants win 5-4. [Chron]

-- Bonds and corporate sponsors = oil and water. [Examiner]

-- Horror movie remakes. [Chron]

-- Aboard the S.S. Jeremiah O'Brien. [Laughing Squid]

-- San Jose cockfighting blocked. [Chron]

-- Missing Sonoma State University woman found dead in her SUV. [CBS5]

-- "Manhunt 2" good to go. [Reuters]

Well, at least he lives in the Richmond, right? (Some) affordable housing advocates and ethicists are shaking their heads over District 1 Supervisor Jake McGoldrick's poor party timing this week.

Remember that lot on Cesar Chavez and Mission that everyone's fighting about condoizing? Well, the Board of Supes had a contentious debate about it on Tuesday, and narrowly voted for development on a 6-5 vote. (hey, Michela Alioto-Pier must've shown up that day!) The swing vote? Jake McG, which surprised some people because usually Jake votes with the progressives (who were the losing 5).

Well, well, well: turns out that on Monday night, the day before the vote, McGoldrick went to a fundraising party thrown by Barbary Coast Consulting. Barbary Coast not only sponsors SF local politics go-to website Usual Suspects, but also runs one of the city's most successful lobbying/PR businesses. And who's just recently hired Barbary Coast? The developers of the condo project. That doesn't look so good.

Barbary Coast says that their party for McGoldrick had nothing to do with their lobbying work and that they were simply showing their support for the supe in his anti-recall efforts, and McGoldrick himself says that "my buttocks has never been for sale" (huh?) -- but the Mission Anti-Displacement Coalition is pretty steamed. Who'd want to buy McGoldrick's buttocks anyways?

For what it's worth, the developers have donated $2000 to McGoldrick, and McGoldrick raised about $8000 at Monday night's shindig (it's not clear if the $2000 was donated at the party, but we don't think it was.).

Okay, before we all start screaming and shouting, it's more for the Golden Gate District than it is for the bridge as the district is about $87 million in debt. And even they seem to be aware that they're about to commit mass sacrilege.

So far, possible ideas might mean signs at the beginning or end of the bridge or some other type of low-key advertising. The idea they say is to get sponsors that fit into what the Golden Gate Bridge represents. We're guessing that means we won't see the Bud Light Golden Gate Bridge or the Levitra Golden Gate Bridge of Fremont. We should also mention that they've only so far hired a consultant to look into it as opposed to put the sucker in bidding.

But still.

The type of program they're looking for has been used so far with National Parks, a plan called ""Proud Partners Program" which has raised over $100 million for the national parks. And we should say that as much as the idea stinks, that's over $100 million dollars that the parks wouldn't have without the sponsorships. And it's either this or maybe raise fees on the bridge again.

But still....

Lest you think every politician is running around driving gas guzzlers, 27 out of the state's 120 lawmakers now get to smugly tell everyone just how much gas mileage they get these days by driving hybrids.

Our local winners are: Victoria Hale, who runs the nonprofit biotech company OneWorld Health, devoted to developing pharmaceuticals for Third World countries; Claire Tomlin, who makes computerized models of motion (for planes as well as biological cells); and Jim Fruchterman, who is currently developing a database monitoring human rights abuses through his company, Benetech.

Full list of winners here. You know, we've met one of this year's winners, math professor Terry Tao. The last time we saw him, he was about 20 years old and wholly absorbed in a vigorous game of Magic: The Gathering. Awesome.

The big question is why? The fact that major league baseball sponsors are bailing left and right on any sort of Barry home run celebration could have something to do with it. Then there's the fact that Bud felt he had to do something-- anything-- to silence the pitchfork-wielding mob of sportswriters who are screaming for blood. Any blood. And gosh darnit, if the Skip Bayless and Jay Marriotti's of the sporting world want blood, they'll get blood.

What could possibly come out of this is anyone's guess because it's opening not just a can of worms, but a huge, industrial size can of worms, one just shipped in from Asia and laden with warning signs and skull and cross bone stickers everywhere. Since the investigation was spurred on by the Barry book, will it just be a book report? Will anyone be punished and if so, who and why only the who? After all, the only ones still around from the so-called Juice Gang are Messer’s Bonds, Giambi and Sheffield. Unless you investigate the whole era and go after people not named in the book.

Then what do you do once you discover purported wrong doings? And how thorough of an investigation will be allowed? If Bud wants to discover who is responsible all he has to do is look in the mirror. And Don Fehr's mirror. And anyone who thrilled to the explosion in home runs over the years. And finally, why now instead of when steroids were all over the place? Or when McGwire and Sosa were jacking them left and right? One doesn't have to think very far to get all Nat X about this. Seriously, if McGwire were standing on 708, would heads be demanded?

Somebody else wrote this, but we'll add to it. If Bud really wants to turn the page and get over all this, he and Don Fehr should just schedule a press conference, admit they screwed up, and accept responsibility. Which, of course, would never happen.